Google Adwords is one of the most popular ad platforms on the web. Recently, they announced some changes to their URL tracking claiming that “URL management just got easier“. I guess easier is a relative term.
The bottom line is that tracking clicks for Google Adwords is not a simple process. The user interface contains a lot of options, more than most people need. If you’ve advertised with Adwords before, you’ve probably encountered their extremely complicated URL tracking options and features ( honestly, go read this page explaining their new “ValueTrack” program). Going from “I want to track X” to actually implementing that is going to take a lot of reading. Ask this guy on Stack Overflow how his tracking is going (doug’s answer sum’s up my argument nicely). Now I’m sure companies with big ad budgets can spend the time to train and hire Google Analytics experts, but for most of us that is not an option.
I’m happy to report that we are 100% compatible with Adwords. Google Adwords tracking with Taveo is simple and easy to understand. For each one of your ads, simply create a Taveo link to your final destination URL (for best practice add a comment reminding you what ad this is for) and use that when creating your new Ad. Then simply sit back, wait and let the clicks roll in. Taveo will tell you how many clicks you’ve had, what part of the world they are coming from and what language their browser is using. Taveo can also filter out robotic clicks and other noise (or not, you can use Taveo to detect fraud too). The resulting statistics can tell you just about everything Adword tracking could, without the complicated setup.
There are potentially situations where you actually need Adwords Tracking, that’s OK because Taveo is compatible! When Taveo encounters query parameters on the incoming click (for example, http://tav.so/GRB4t?utm_source=ad1&keyword=fish) , it will pass those parameters onto the destination URL. So you can actually use both solutions together.